Mindblown: a blog about philosophy.
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Estrella Galicia: Spanish, Not Span-ish
IN A CATEGORY OF PRETENDERS, LOOK FOR THE LABEL Challenge Give the real Spanish beer a bigger voice. Spanish lager was booming in Britain. Trouble was, plenty of it wasn’t particularly Spanish. Many of the category’s biggest brands were brewed under licence in the UK, despite names and advertising suggesting sunnier origins. Estrella Galicia was…
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The Times: Off The Page
ABOUT WORK THE TIMES OFF THE PAGE The Times and The Sunday Times are headline sponsors of the Cheltenham Literature Festival. These ads were used to publicise specific talks at the festival – where you could meet the writers in real life. CREDITS ECD Robin Garton CREATIVES Andy Peel HEAD OF DESIGN Matt Hunt DESIGNER…
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The Times: US Elections
ABOUT WORK THE TIMES US ELECTIONS Covering the Donald Trump era over American politics The Times and The Sunday Times had all the insight and analysis on all the key battlegrounds and talking points. 2016 ELECTION No one in Britain expected Hilary Clinton to lose against Donald Trump. But the result on election night sent…
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Drinks Photography
DRINKS PHOTOGRAPHY Glennglassaugh Creative direction shaped by the coast Across Glenglassaugh’s rarest releases, I led the creative direction to position each whisky as an object of art, shaped by its extraordinary coastal home. For the Serpentine Coastal Cask Collection, we moved beyond the established brand campaign and presented the rare 1970s bottlings on sculptural plinths…
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The Times: Journalists
ABOUT WORK THE TIMES JOURNALISTS To highlight the variety of journalism in The Times this series of ads featured their staff – and they’re interesting stories. CREDITS ECD Robin Garton CREATIVES Andy Peel Dan Watts Greg Milbourne HEAD OF DESIGN Matt Hunt AWARDS CANNES SILVER: Best Press Ad PAGE LAST UPDATED: DECEMBER 2023
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The Times: Brexit
BRINGING SENSE TO BREXIT Challenge A nation wanted certainty. Reality had other ideas. Brexit had been sold as a destination. But anyone paying attention knew the difficult bit was still to come. The Times and The Sunday Times needed a simple, memorable way to cut through the slogans and position themselves as the place to…
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Dominos: Domigoals
Stealing the Euros spotlight without sponsoring it Challenge Own a slice of the Euro without being a sponsor With every major brand fighting for fans’ attention, Domino’s needed a way to become the talk of the tournament without the rights, the logos or the multimillion-pound sponsorship deal. https://vimeo.com/554238943 Solution Domigoals turned every goal into a…
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The Times: Busy Year
BUSY YEAR Challenge Just another January subscription sale. Every quarter, The Times offered discounts across its print and digital subscriptions. The January Sale was no different. Except it was. This was their biggest discount of the year on 12-month deals, giving readers a good reason to stay informed for longer. Solution It’s going to be…
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The Times: Cut Through The Noise
CUT THROUGH THE NOISE Challenge Make quality journalism heard above the rolling-news racket. In less than a generation, news had become constant. Updates, alerts, opinions and increasingly little time to work out what actually mattered. The client’s challenge was to bring The Times and The Sunday Times together for their first joint brand campaign, showing…
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The Sun: Tournamental
Going Tournamental for the Euros Challenge Own the Euros, Sun-style. The Sun and football go way back. But the Euros was a busy pitch of sponsors, broadcasters and news brands all vying for attention. The work had to cut through fast, giving hardcore fans and casual watchers a reason to choose The Sun before, during…
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