Mindblown: a blog about philosophy.
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Zip Water: HydroTap
ABOUT WORK ZIP WATER THE HYDROTAP The Zip HydroTap is an advanced water system that provides instant boiling, chilled, and sparkling filtered water at the touch of a button. I was tasked with creating a premium sales film for their in-home option. https://vimeo.com/1037620181 ZIP WATER SOCIAL REELS Various B2C content creation for Zip’s Instagram and…
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Long Copy
ABOUT WORK LONG COPY I might love a pun or a killer three-word headline, but that doesn’t mean a longer conversation can’t convert too. Here are some of my long-form copy projects. ZIP WATER In conjunction with the B2B and B2C campaigns, I created a series of Tone of Voice guidelines for multiple aspects of…
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Honda: Cordless Consumer Range
ABOUT WORK HONDA CORDLESS CONSUMER RANGE To launch the all-new electric gardening equipment for consumers, this campaign played on the idea that the garden can become a place where you and your creativity can happily roam free, unrestricted by tools of the past. This new campaign is a call to action that positions the act of…
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Honda: Miimo
ABOUT WORK HONDA MIIMO To launch Honda’s new Miimo robot lawnmower range we created a campaign that centres around a friendly, inquisitive UFO coming to Earth and discovering a sign of intelligent life that’s quietly going about its lawn care task. https://vimeo.com/912946724/cdb5991ac1 FEATURES FILM As part of the new product launch, we were tasked with…
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The Times: Crest
ABOUT WORK THE TIMES THE CREST With the UK coming out of lockdown and slowly getting back to normal, we wanted to show how relevant the content of The Times and Sunday Times is to the public, whatever they’re interested in. CREDITS ECD Russell Ramsey CREATIVES Andy Peel Paul Alderman HEAD OF DESIGN Matt Hunt…
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The Times: Prince Andrew
ABOUT WORK THE TIMES PRINCE ANDREW The morning after Prince Andrew claimed to be at a Pizza Express in Woking during a BBC with Emily Maitlis, we created social assets and a Times+ ad to capitalise on Times subscriber benefits. The press ad went in the T2 supplement that analysed the life and times of…
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Benriach: 40YO & 40 Octaves NFT
ABOUT WORK BENRIACH 40YO & 40 OCTAVES NFT As part of Benriach’s World of Flavour Campaign, they partnered with BlockBar, an online platform for buying and trading NFTs from luxury wine and spirits brands, to help launch its inaugural NFT. The NFT features two of our oldest Benriach limited editions – The Forty and The…
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YCC: Crit Carousel
ABOUT WORK YCC CRIUT CAROUSEL We joined forces with VCCP for the Crit Carousel to offer an evening of quick-fire book crits with a various teams from the agency. 20 junior creative teams had the opportunity for feedback on their portfolio – with their faves potentially bagging a placement too. CREDITS CREATIVE Andy Peel PAGE…
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YCC: Single Creatives
ABOUT WORK YCC SINGLE CREATIVES Single Creatives was founded in 2010 by Mike Cuthell and later welcomed into the YCC as a way to help young, aspiring creatives team up. Since Mike moved to the US in 2015 I’ve been continuing the Single Mingle speed-dating nights and in early 2020 I redesigned and rebuilt the…
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Start-Rite: Back To School
ABOUT WORK START-RITE SHOES BACK TO SCHOOL A lovely little low-budget brief landed on my desk, for a shoe brand that’s been around since 1792. The brief was to cover their first steps and school shoes and would launch during the school holidays. SCRIPTING & STORYBOARD Given the timings and production restraints, I ended up scripting…
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