THE TIMES
POLITICS. TAMED.
In the months leading up to the original Brexit deadline, there was endless in-fighting, political braying and almost constant resignations in parliament. The House of Commons was no longer seen as a place of authority, it more closely resembled a zoo.
It was lucky enough to win at D&AD, Creative Circle and multiple other awards.
The campaign launched with DOOH across London, focusing on tube, rail and cross track formats.
We then created tactical ads in paper as all the major political events occurred throughout the year.
To tease the campaign we created directions to Westminster and signage you’d find in a zoo – conveniently on the same day there was a Brexit protest.
We also utilised moving media to target people on routes around Westminster.
On The Times website and across paid media, we also created various topical ads.
CREDITS
ECD
- Robin Garton
- Russell Ramsey
CREATIVES
- Andy Peel
- Paul Alderman
HEAD OF DESIGN
- Matt Hunt
DESIGNERS
- Ralph Pederson
- Bob Hanson
- Tristan Dunk
- Stu Hudson
DIGITAL
- Peter Lourenco
- Matt Brumwell
TV PRODUCER
- Betsy Kelly
TV PRODUCTION COMPANY
- Framestore
MUSIC & SOUND
- Jungle & Native
AWARDS
D&AD
- WOOD PENCIL: Film Advertising / TV Commercials 21-40 Secs
- SHORTLIST: Animation / Visual Effects Animation
- SHORTLIST: Sound Design and Use of Music / Adapted Music
CREATIVE CIRCLE
- BRONZE: Press Craft – Best Image Manipulation (single)
- BRONZE: Outdoor Craft – Best Image Manipulation (single)
KINSALE
- SILVER: Music & Sound Sound Design
- SHORTLIST: Music & Sound Best Re-Record of Licensed Music
EPICA
- BRONZE: Media
- SHORTLIST: Topical & Real-time
CAMPAIGN
- AD OF THE DAY: Feb 19, 2019
- AD OF THE WEEK: Mar 7, 2019
THINKBOX
- WINNER: Best TV ad Jan/Feb 2019