HONDA
CORDLESS CONSUMER RANGE
To launch the all-new electric gardening equipment for consumers, this campaign played on the idea that the garden can become a place where you and your creativity can happily roam free, unrestricted by tools of the past.
This new campaign is a call to action that positions the act of gardening as ‘creating’ instead of a chore that needs to be done.
USP FILMS
As part of the new product launch, we were tasked with shooting all of the USPs for each of the cordless handheld tools.
These were then reformatted for 16:9, 4:5 and 9:16, as well as translated into Austrian, Belgian, Dutch, French, German, Italian, Slovakian, Swedish and Swiss.
PHOTOGRAPHY
As part of the product launch, a series of stills were captured to be used across socials and brochures for all European markets.
CREDITS
ACD
- Andy Peel
Creatives
- Jonny Palmer
Digital Creatives
- Liam Hayes
- Adam Wratten
PRODUCTION COMPANY
- Unit 9
DIRECTOR
- Ant Rubenstein
PHOTOGRAPHER
- Jonny Palmer
CREATIVE PRODUCER
- Hannah Parkin
RETOUCHER/ARTWORK
- Delia Walter