AWAKEN THE SENSES
Challenge
A sleeping whisky was ready to make waves.
After decades of silence, Glenglassaugh was back. The challenge was to introduce this historic single malt and its new core range of three age-statement whiskies to a global audience, without losing what made it special. Nearly 150 years of whisky shaped by the wild Scottish coast.
Solution
A platform to Awaken the Senses.
Glenglassaugh’s home on Sandend Bay, where land and sea have shaped its character for almost 150 years, inspired our creative platform, Shaped by Land and Sea.
We brought this coastal story to life through Awaken the Senses, connecting the wild landscape with the sensory experience of drinking the whisky.
THE FULL TOOLKIT
Distilling the creative direction.
We brought the platform to life by creating a rich, sensory world around the whisky, inspired by the landscape and flavours of Sandend Bay.
Sea spray, wild flora, coastal textures and natural ingredients were captured alongside the bottle, translating Glenglassaugh’s tasting notes and coastal provenance into something you could almost see, smell and taste.
Results
A global reawakening.
Brown-Forman hailed Glenglassaugh as a “standout performer” within it’s portfolio of brands, citing its fresh creative assets and growing prestige among whisky connoisseurs following the launch of Shaped by Land and Sea.
Three years on, Awaken the Senses remains at the heart of the Glenglassaugh brand.
Credits
Agency
Southpaw
ECD
Glenn Smith
ACD
Andy Peel
Photographers
Johnathan Knowles
John Paul
Andy Peel
Jonny Palmer
Digital Creative
Alex Webster
Retoucher
Scott Wackett
TV Production Company
Irresistible Films
Director
David J East
Talking Heads Production
Lost Clock Films
© 2009–26 Andy Peel