AWAKEN THE SENSES
Challenge
Glenglassuagh wanted to go global.
After spending decades silent, Glenglassaugh had finally returned to production and was ready to reintroduce itself to the world.
The challenge was to relaunch the distillery as a modern single malt with global appeal, while staying true to the rugged coastline that has shaped its whisky for almost 150 years. We needed to create a distinctive brand platform that could elevate the range and work seamlessly across every touchpoint.
Solution
A global brand platform inspired by the sights, sounds, textures and flavours of Sandend Bay.
Rather than rely on familiar whisky codes, the campaign brought the coast into the brand world, using sea spray, wild flora, natural textures and rich sensory details to make Glenglassaugh feel vivid, elemental and unmistakably its own.
Distilling the creative direction.
We created portrait and landscape key visuals for global and dark markets that can be translated and adapted across Glenglassaugh’s core territories.
The bottle range was then shot as part of the landscape, surrounded by the natural ingredients, colours and textures that influence the whisky’s flavour profile.
Socials shaped by land and sea.
As part of the launch we created various animated assets using the footage we captured for the brand film.
A taste of home
Tasting films of each expression were filmed at Glenglassaugh’s ‘home place’ (a cottage on the distillery grounds) and featured Master Blender Rachel Barrie, Kirsten Ainslie (her assistant), and Stuart Buchanan, the global brand ambassador. As part of this we also captured some portraits for the website.
Results
A global reawakening.
Created a global launch platform designed to flex seamlessly across the UK, US, Australia and Asia, giving every market the tools to tell one unmistakably Glenglassaugh story.
Credits
Agency
Southpaw
ECD
Glenn Smith
ACD
Andy Peel
Photographers
Johnathan Knowles
John Paul
Andy Peel
Jonny Palmer
Digital Creative
Alex Webster
Retoucher
Scott Wackett
TV Production Company
Irresistible Films
Director
David J East
Talking Heads Production
Lost Clock Films
© 2009–26 Andy Peel