ESTRELLA GALICIA
SPANISH, NOT SPAN-ISH
In a world where people are thirsty for authenticity, Estrella Galicia proudly champion being an authentic Spanish beer in a world of noisy pretenders.
We wanted to call out the myriad of so-called Spanish beers, who are brewed under license in the UK, or just pretend to Spanish, but actually call the people of Burton their locals.
CASE STUDY
OOH
SOCIAL
To keep pressing home our authenticity message, we created a series of video and static assets.
BRANDS JOINING IN
Shortly after the campaign was released, we saw DAYS stepping into the authenticity conversation. Calling out the “Span-ish” beer brand Madri, who are brewed in Burton, and Northern Monk having a cheeky dig too.
CREDITS
CD
- Glenn Smith
ACD
- Andy Peel
CREATIVES
- Andy Peel
- Jonny Palmer
- Chris Rush
DIGITAL CREATIVES
- Adam Wratton
RETOUCHER & ARTWORK
- Scott Wackett