Drinks Art Direction & Photography

Glennglassaugh

Creative direction shaped by the coast

Across Glenglassaugh core range, we placed the bottles in their natural surroundings – a stunning coastal backdrop overlooked by the distillery.

To show-off the Serpentine Coastal Cask Collection, we presented the rare 1970s bottlings as works of art on sculptural plinths around the wilds of Sandend Bay.

Whereas for the Coalescence of the Coast, the oldest and rarest Glenglassaugh ever bottled, we took elements from around the distillery to create a one-off world for this bespoke bottling. This one-off 55-year-old expression later sold for £37,500 at Sotheby’s Distillers One of One auction.

Benriach

Many expressions of a world of flavour.

Benriach is a richly experimental Speyside whisky, using distinctive casks, varied distillation styles and traditional craft to create a remarkable world of flavour in every bottle.

For the 50 Years Old – Benriach’s oldest and rarest single malt – we created a visual world inspired by the packaging. The Twenty Five was expressed through its triple-distilled spirit and maturation across bourbon, Oloroso sherry and virgin oak casks.

And for the final Malting Season release, a funnelled composition connected the raw ingredient to the finished bottle, while the range was staged among barley and cask textures inspired by Benriach’s traditional maltings warehouse.

Glendronach

Raising expectations.

The hero product photography for Grandeur 28 Years, Grandeur 29 Years, and Vintage 1994 were staged in hotels and member’s clubs around London, while the Cask Bottling and Cask Strength expressions were set at Glendronach’s distillery in the Scottish Highlands.

Each set-up was cropped and used for websites, on-trade assets and organic social posts.

Woodford Reserve

Global Travel Retail assets, ready for take-off.

A flexible suite of Global Travel Retail assets was created to work hard across markets, moments and formats.

Shot in-line with Woodford Reserve’s global guidelines, the Straight Bourbon and Double Oaked bottles were captured wide to give teams more room to play. Clean, single and double glassware options mean the assets can flex across different occasions.

Cocktails

Glass acts for social.

Chambord wanted to showcase their Pride Cocktail and Novotel needed a unique cocktail for London Cocktail week. One shot in a bar, the other in the office backroom by yours truly.