HELLO. HEY . HI.

I’m a millennial hybrid senior creative / ACD / CD that offers a broad creative skillset and a wealth of brand, media and platform experience.

I’ve won three D&AD Pencils, one Cannes Lion, six Creative Circle awards, and 21 other shiny industry awards.

After hours, I run the creative network the YCC, the Placement Poverty Pledge and Single Creatives – enabling me to talk at multiple universities and host a bunch of thought-provoking and educational events with UK agencies and global brands.

CONTACT

Personal
ampeel@hotmail.co.uk

YCC
andy@ycc.agency

CAREER

SOUTHPAW, TUNBRIDGE WELLS
Associate Creative Director

Creative Lead on the Brown-Forman brands (The Glendronach, Glenglassaugh, Benriach,  Woodford Reserve, Fords Gin, Slane Irish Whiskey), along with Honda Lawn & Garden, Honda Marine, Estrella Galicia, UNICEF and Zip Water.

June 2021 – Present

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PULSE CREATIVE – THE AND PARTNERSHIP, LONDON
Senior Creative / Creative Lead

I worked across the entire suite of News UK brands as part of the in-house agency. These included The Times, The Sunday Times, The Sun, TalkSport, Virgin Radio.

March 2016 – June 2021

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FREELANCE
TM Lewin, People.io, C8 Management, PS London, Nonsense, Elvis

Pitched work to clients at TM Lewin, Cadbury, Budweiser, Virgin Trains, Quidco.

August 2015 – March 2016

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MBA, LONDON
Midweight Creative

Clients included: O2 Business, Embraer Jets, Neilson Holidays, Avios, Sage Appliances and Comté.

May 2013 – August 2015

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FREELANCE
Possible WW, The Croc, Blue Hive, Havas, Wax Comms, The Minimart, StartJG, Big Comms, Rehabstudio, Doco, Rabbit

Campaigns and projects for Domino’s, Ford, Sainsbury’s, Adidas, Holland & Barrett, WKD, FlyBe, RedBull and Google.

February 2011 – May 2013

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LEITH, EDINBURGH
Junior Creative

Work produced for Irn-Bru, Visit Scotland, First Bus, Scotrail and the Scottish Government.

September 2009 – January 2011

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UNION, EDINBURGH
Junior Creative

Live work created for Historic Scotland and the Scottish Government.

February 2009 – August 2009

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PLACEMENTS
Hooper Galton, The Red Brick Road, FCB Inferno, Amp London

Saw work in the wild for Tesco, National Express, Vodafone, Campo Viejo.

April 2008 – December 2008

AWARDS

D&AD
3 Wood, 2 Shortlist

CREATIVE CIRCLE
2 Silver, 4 Bronze

CANNES
1 Silver, 1 Shortlist

KINSALE
1 Silver, 1 Shortlist

EPICA
1 Bronze, 1 Shortlist

FRESH AWARDS
1 Silver

FAB AWARDS
1 Shortlist

DRUM AWARDS
1 Shortlist

BIMA
1 Nomination

DRUM CREATIVE OUT OF HOME AWARDS
Grand Prix, 4 Gold, 3 Silver, 1 Bronze

SKILLS & SOFTWARE

  • Copywriting
  • Art Direction
  • Design
  • Adobe Creative Cloud
    – Photoshop
    – InDesign
    – Illustrator
    – Lightroom
    – XD
  • Canon/iPhone photography
  • Studio lighting and styling 
  • Storyboarding
  • Canva
  • CapCut
  • Best practices of Meta, Instagram, X (Twitter) & TikTok 
  • MS PowerPoint 
  • G Slides
  • WordPress
  • Elementor 

PAGE LAST UPDATED: DECEMBER 2024