HONDA
MIIMO
To launch Honda’s new Miimo robot lawnmower range we created a campaign that centres around a friendly, inquisitive UFO coming to Earth and discovering a sign of intelligent life that’s quietly going about its lawn care task.
FEATURES FILM
As part of the new product launch, we were tasked with shooting all the Miimo’s features.
Six models and 55+ shooting boards, in one shoot day with a DOP and drone pilot.
This was then reformatted for 16:9 and 9:16, as well as translated into Austrian, Belgian, Dutch, French, German, Italian, Slovakian, Swedish and Swiss.
PHOTOGRAPHY
As part of the product launch, a series of stills were captured to be used across socials and brochures for all European markets.
BROCHURES
A redesigned brochure, with new copy for all six models was then created and translated for all European markets.
CREDITS
CD
- Glenn Smith
ACD
- Andy Peel
CREATIVES
- Andy Peel
- Richard Glendenning
PRODUCTION COMPANY
- Ginger Whippet Films
- Solent
DIRECTOR
- Henry Littlechild
PHOTOGRAPHER
- Mihail Novakov
CREATIVE PRODUCER
- Jenny McQueen-Reidy
RETOUCHER/ARTWORK
- Delia Walter