ESTRELLA GALICIA
DISCOVER A BEER LIKE NO OTHER
Spain’s most preferred beer has been brewing since 1906. But only since 2021 can you now get your hands on this family-owned beer from Galicia in the UK.
It was our challenge to launch the brand into the UK and educate drinkers on what makes us like no other.
OUTERNET PERFECT POUR EXPERIENCE
To offer a brand experience, we took over the Outernet space at Tottenham Court Road and offered shoppers the chance to pour the perfect Estrella Galicia. The OOH screens also showed how to pour it the Spanish way.
MURAL
In Shoreditch we informed passers-by that Estrella Galicia is family owned by creating a mural.
UK LAUNCH
Then created OOH and a brand film explaining their story.
CREDITS
ACD
- Andy Peel
CREATIVES
- Jonny Palmer
- Will Grooms
- Ben Connell
DIGITAL CREATIVES
- Alex Webster
- Adam Wratton
RETOUCHER & ARTWORK
- Scott Wackett
LIQUID MOTION AND PHOTOGRAPHY
- Johnathan Knowles