DRINKS PHOTOGRAPHY

Glennglassaugh

Creative direction shaped by the coast

Across Glenglassaugh’s rarest releases, I led the creative direction to position each whisky as an object of art, shaped by its extraordinary coastal home.

For the Serpentine Coastal Cask Collection, we moved beyond the established brand campaign and presented the rare 1970s bottlings on sculptural plinths within the landscape surrounding the distillery.

For Coalescence of the Coast, the oldest and rarest Glenglassaugh ever bottled, we created a suitably elevated visual world for its bespoke bottle and presentation case. The one-off 55-year-old expression later sold for £37,500 at Sotheby’s Distillers One of One auction.

Benriach

Where tradition meets creativity.

Benriach’s character comes from experimentation: different distillation methods, distinctive casks and a deep connection to traditional whisky-making. 

For the 50 Years Old, Benriach’s oldest and rarest single malt, we created a visual world worthy of a release limited to just 37 bottles. Months in the making, but more than half a century in the waiting.

The Twenty Five was expressed through layers of colour, texture and form, reflecting its triple-distilled spirit and maturation across bourbon, Oloroso sherry and virgin oak casks.

For the final Malting Season release, we focused on the transformation of hand-malted barley into whisky. A funnelled composition connected the raw ingredient to the finished bottle, while the range was staged among barley and cask textures inspired by Benriach’s traditional maltings warehouse.

Glendronach

Raising expectations.

From hero campaign imagery to social-first content, I led the creative direction behind these shoots, collaborating with specialist photographers while also producing photography myself where the brief called for it.

Woodford Reserve

Global Travel Retail assets, ready for take-off.

A flexible suite of Global Travel Retail assets, created to work hard across markets, moments and formats.

Shot in line with Woodford Reserve’s global guidelines, the Straight Bourbon and Double Oaked bottles were captured wide to give teams more room to play. Clean, single and double glassware options mean the assets can flex across different occasions. 

Cocktails

Gl

From hero campaign imagery to social-first content, I led the creative direction behind these shoots, collaborating with specialist photographers while also producing photography myself where the brief called for it.

Credits

Agencies

Southpaw
MBA
Personal Projects

Creative Direction

Andy Peel

Photographers

Jonathan Knowles
Rob Lawson
John Paul
Andy Peel
Jonny Palmer

© 2009–26 Andy Peel