THE SUN
TOURNAMENTAL
The Tournamental campaign centered around using digital out of home screens that allowed us to share topical headlines instantaneously to nearly 800 locations across the UK.
Over the campaign, we wrote over 400 unique headlines, I didn’t have a day off in 4 weeks, wrote more puns than I ever thought possible and created what is officially the most reactive digital out of home campaign ever.
CREDITS
ECD
- Robin Garton
CREATIVES
- Andy Peel
- Paul AldermanÂ
- Simon Davenport
- Greg Milbourne
- John Aitchison
- Will Grave
HEAD OF DESIGN
- Matt Hunt
AWARDS
CREATIVE CIRCLE
- Silver – Digital: Best use of DOOH
- Silver – Outdoor: Best Digital Poster (Campaign)
- Bronze – Innovation: Best Innovation/Use of New Technology
- Bronze – Outdoor: Innovative Use of OOH
THE DRUM CREATIVE OUT OF HOME AWARDS
- GRAND PRIX
- GOLD: Traditional 48 / 96 Sheet Poster
- GOLD: Digital Advert
- GOLD: Innovation
- HIGHLY-COMMENDED: Digital Campaign
- HIGHLY-COMMENDED: Use of Live Updates
- HIGHLY-COMMENDED: Craft – Copywriting
- NOMINATION: Use of Digital Technologies
OUTDOOR MEDIA AWARDS
- NOMINATION: The Data Award
- NOMINATION: The Innovation Award