GLENGLASSAUGH
AWAKEN THE SENSES
To support the relaunch of Glenglassaugh with updated branding, packaging and a new portfolio, this campaign aims to establish the whisky’s distinctive positioning as a Coastal Single Malt.
Something wonderful happens where the land meets the sea at Sandend Bay. This creative ‘platform’ celebrates the wonderful union and how it shapes both this lush and vibrant single malt, as well as the people who experience it.
From the ever-changing elements to the quieter and slower pace of the ancient harbour towns that surround the distillery, the unique location of Glenglassaugh brings a sharper focus on life and invigorates the soul.
We created portrait and landscape key visuals for global and dark markets that can be translated and adapted across Glenglassaugh’s core territories.
The silo bottle photography was shot by Johnathan Knowles and combined with drone shots from Sandend Bay and my people photography.
As part of the launch we created various animated social assets using the footage we captured for the brand film.
For all the expressions, our team of in-house creatives took their cameras to Morayshire to capture the whisky in its natural environment. These are used across social and PR.
Tasting films of each expression were filmed at Glenglassaugh’s ‘home place’ (a cottage on the distillery grounds) and featured Master Blender Rachel Barrie, Kirsten Ainslie (her assistant), and Stuart Buchanan, the global brand ambassador. As part of this we also captured some portraits for the website.
CREDITS
CD
- Glenn Smith
ACD
- Andy Peel
PHOTOGRAPHERS
- Johnathan Knowles
- John Paul
- Andy Peel
- Jonny Palmer
DIGITAL CREATIVE
- Alex Webster
RETOUCHER
- Scott Wackett
CREATIVE PRODUCER
- Pete Anderson
BRAND FILM PRODUCTION COMPANY
- Green Bullet
DIRECTOR
- David J East
TALKING HEADS PRODUCTION COMPANY
- Lost Clock Films